ROSHN Group, a Public Investment Fund giga-project and the Kingdom鈥檚 leading mixed-asset real estate developer, will, for the second consecutive year, collaborate with Zahra Association as a main partner of the National Breast Cancer Awareness Campaign.
The group鈥檚 recommitment to the annual national campaign reflects ROSHN鈥檚 ongoing focus on health and wellness, in alignment with the objectives of Vision 2030, and will build on previous growth established in the 2022 version of the collaboration, which saw ROSHN sponsoring and endorsing nationwide events and initiatives throughout the month of October.
This year, ROSHN will sponsor two non-competitive breast cancer awareness walks titled 鈥淢aking Strides Against Breast Cancer鈥� in Riyadh and Jeddah. These walks have collectively grown into the nation鈥檚 largest and most impactful breast cancer movement 鈥� providing a supportive community for courageous breast cancer survivors and metastatic breast cancer thrivers, caregivers, and families alike.
Additionally, ROSHN will activate breast cancer awareness and education booths across its offices and sales centers in Riyadh and Jeddah, which will communicate the importance of early detection.

The partners formalized the collaboration during a signing ceremony at ROSHN鈥檚 SEDRA sales center on Sept. 2. The ceremony was attended by Zahra Breast Cancer Association and ROSHN Group senior representatives: Princess Haifa Al-Faisal Al-Saud, chairwoman of Zahra Breast Cancer Association, and Ghada Alrumayan, group chief marketing and communication officer of ROSHN; Nasreen Aldossary, group chief human resources officer of ROSHN; and Hanadi Al-Outha, CEO of Zahra Breast Cancer Association.
ROSHN will further sponsor the closing ceremony of the campaign, at which Zahra will acknowledge and recognize the partners that have contributed to the growth of the association over the last years.
鈥淎s we embark on our second year as a main partner of Zahra Association鈥檚 National Breast Cancer Awareness Campaign, we remain steadfast in our dedication to raising awareness, fostering early detection, and supporting those affected by this devastating disease. As a responsible Saudi group, ROSHN will continue to stand shoulder-to-shoulder with causes and campaigns that empower Saudi individuals and families and make a meaningful and sustainable impact on the quality of life of all in the Kingdom,鈥� said Alrumayan.
ROSHN鈥檚 collaboration with Zahra will be carried out through the group鈥檚 corporate social responsibility arm, YUHYEEK, which leverages the group鈥檚 reach, scope, and capacity as a giga-project to directly benefit those in need across the Kingdom with measurable positive impact.
Through YUHYEEK, ROSHN is implementing and supporting impactful projects across the Kingdom that promote community development, environmental sustainability, health and wellness, arts and culture, and sport and education, thus contributing toward transforming the lives of Saudi people under Vision 2030.